Davenport and Potter (2004) Conducted a Study in Which Participants

question 48

Multiple Choice

Davenport and Potter (2004) conducted a study in which participants viewed photos of scenes, presented for only 80 msec, with foreground objects that were either consistent or inconsistent with the scene. Results from the study suggested that:

• A) the gist of a scene and the objects within the scene are processed together.
• B) accuracy in identifying the object was better when object and scene were inconsistent.
• C) accuracy in identifying the scene was better when object and scene were inconsistent.
• D) the gist of a scene comes before the object within the scene.

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Definitions:

Activity-Based Costing

An accounting method that identifies the activities that a firm performs and then assigns indirect costs to products based on the benefit received from those activities.

Activity-Based Costing

A method of cost accounting that identifies activities in an organization and assigns the cost of each activity to all products and services according to the actual consumption by each.

Product Q1

Designates the first quarter's product or output in a company's fiscal year.

Product Q19S

A designated name or code for a specific product, suggesting a unique item or version offered by a company.