A Person's Knowledge, Expectations, and Goals That Can Affect Perception

question 19

Multiple Choice

A person's knowledge, expectations, and goals that can affect perception are referred to as:

• A) bottom-up information.
• B) top-down information.
• C) the absolute threshold.
• D) proximal stimuli.

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Definitions:

Marginal Analysis

The comparison of marginal (“extra” or “additional”) benefits and marginal costs, usually for decision making.

Marginal Benefits

The uplift in utility or enjoyment gained through consuming or producing an added unit of a good or service.

Marginal Costs

The added cost incurred when one more unit of a good or service is produced.

Marginal Benefit

The additional pleasure or utility gained when one more unit of a good or service is consumed.