Consider the Following Theorem: "If X and Y Are Odd

question 130

Essay

Consider the following theorem: "if x and y are odd integers, then x + y is even." Give a proof by contradiction of this theorem.

---

Definitions:

Mass Media

Channels that are ideal for reaching large numbers of anonymous audience members; include national newspapers, magazines, radio, and television.

Advertising Channel

A medium through which an advertising message is transmitted to its intended audience, such as television, radio, internet, etc.

Media Mix

The combination of the media used and the frequency of advertising in each medium.

Direct Mail

A marketing approach that involves sending advertising materials through the postal service to a targeted list of customers.