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Brand Equity
The value and strength of a brand in the marketplace, derived from consumer perceptions, recognition, and loyalty.
Purchase Intent
Purchase intent refers to the likelihood or willingness of consumers to buy a product or service in the near future.
Call to Action (CTA)
A marketing term for an instruction to the audience designed to provoke an immediate response, typically using verbs like "call now," "find out more," or "visit a store today."
Facebook Ad
A form of online advertising that allows businesses and individuals to promote their products or services on the Facebook platform.
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Q36: Consider the weighted graph given below; which
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