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Which of the Following Statements Is CORRECT

question 139

Multiple Choice

Which of the following statements is CORRECT?


Definitions:

Odd Pricing Strategy

A pricing strategy where prices are set slightly below a round number, e.g., $19.99, to make products appear less expensive.

Standardization

The process of implementing and developing technical standards to maximize compatibility, efficiency, and quality among products and systems.

Differentiation

A marketing strategy where a company designs its products or services to be unique and attractive to a specific customer segment, setting it apart from competitors.

Marketing Strategy

A comprehensive plan formulated by businesses to achieve specific marketing objectives.

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