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The collection process, although sometimes difficult, is a fairly inexpensive component of doing business.
Social Influence
The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behaviors.
Obedience
A form of social influence where an individual follows the directions of an authority figure or a set of rules, often disregarding their own preferences or moral standings.
Compliance
The act of conforming to a request, rule, or standard.
Group Polarization Effect
The tendency for a group's prevailing opinions to become more extreme following group discussion.
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