Examlex
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Customer Experience Management (CEM)
The process of managing the entire customer experience with the company.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically described as the 4Ps: Product, Price, Place, and Promotion.
Targeted Buyers
A specific group of consumers identified as potential purchasers of a product or service based on demographics or interests.
Technical Feasibility
Technical feasibility assesses whether a proposed project or system can be implemented with current technology and resources, ensuring it is practical from a technical standpoint.
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