Elephant Books Sells Paperback Books for $7 Each

question 6

Multiple Choice

Elephant Books sells paperback books for $7 each. The variable cost per book is $5. At current annual sales of 200,000 books, the publisher is just breaking even. It is estimated that if the authors' royalties are reduced, the variable cost per book will drop by $1. Assume authors' royalties are reduced and sales remain constant; how much more money can the publisher put into advertising (a fixed cost) and still break even?

• A) $600,000
• B) $466,667
• C) $333,333
• D) $200,000
• E) None of the above

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Definitions:

Subsidiary Ledger

A detailed ledger that contains the granular transaction details supporting a summary account in the general ledger.

Sales Journal

A specialized journal used to record all sales of merchandise on credit, organizing transactions systematically for accounting purposes.

Cash Receipts Journal

A financial journal that records all cash inflows to the business, including sales, loan proceeds, and investment income.

General Ledger

A complete record of all financial transactions over the life of a company, serving as the primary data source for the financial statements.