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Consumer Consumption
The process by which consumers use and dispose of products and services, encompassing the behaviors and patterns of use.
Market Segmentation
Market segmentation is the process of dividing a broader market into smaller, homogeneous groups of consumers with similar wants, needs, or demographic profiles, to tailor marketing strategies more effectively.
Differentiated Marketing
A marketing strategy where a company targets multiple market segments, tailoring specific messages for each.
Segment Specialization
A marketing strategy where a company focuses on a specific segment of the market, tailoring its products and marketing efforts to meet the needs of that segment.
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