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Find the limit.
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Problem Recognition
The first step in the consumer decision-making process, where a consumer identifies a need or problem that needs to be solved.
Alternative Evaluation
The phase in the consumer decision process where individuals assess the benefits and drawbacks of different choices available to them before making a purchasing decision.
Antecedent States
Preceding conditions that influence individuals' behavior or attitudes in a particular context.
Evaluative Criteria
The characteristics, attributes, or dimensions that consumers use to compare and judge the merits and drawbacks of products and services.
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