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Profit Margin Percentage
A financial metric that measures the amount of net income earned with each dollar of sales by comparing net income and net sales.
Marketing Mix
A set of controllable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.
Target Market
A specific group of potential consumers at whom a company aims its products and services, identified through variables such as demographics, behaviors, and needs.
Micromarketing
Marketing efforts focused on a narrowly defined audience segment, offering highly personalized products or communication to meet unique needs.
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