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Decoys
In marketing, products or pricing strategies designed to influence the consumer's choice by making other options appear more attractive.
Co-branding
A marketing strategy that involves a partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.
Single Product
A focus or strategy based on offering one product or a very limited range of products to customers.
Equity
The value of an ownership interest in a company, represented by the portion of the company's assets remaining after liabilities have been subtracted.
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