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New Coke
A reformulation of Coca-Cola introduced in 1985, which was a major marketing failure and led to the return of the original formula as "Coca-Cola Classic."
Classical Recipe
A traditional set of instructions for making a specific dish, typically passed down through generations.
Crisis of Consistency
The challenge brands face in maintaining uniformity and reliability in their values, messages, and customer experiences across different platforms and over time.
Authenticity as Connection
The concept that genuineness or authenticity enhances the depth and quality of connections between people or entities.
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