Examlex
Which of the following is NOT true regarding split forms?
Perceptual Map
A visual representation that depicts consumers' perceptions of competing products or brands relative to one another along various dimensions.
Brand Insistence
The condition in which consumers persist in preferring and choosing one brand over its competitors, regardless of changes or alternatives offered.
Manufacturer Brands
are brands created and owned by producers or manufacturers of goods and services, as opposed to retailer or private label brands.
Support Service
Services provided to customers before, during, and after purchasing and using goods or services to enhance customer satisfaction and maintain loyalty.
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