The Survey of Customer Intention Approach 1-Is Based Upon Customers

question 20

Multiple Choice

The survey of customer intention approach 1-is based upon customers' stated buying intentions. 2-can become expensive and time-consuming. 3-is more suited for a manufacturer of aircraft components than for a manufacturer of a consumer product with many more products.

• A)1
• B)2
• C)3
• D)1, 2, and 3
• E)2 and 3

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Definitions:

Accounting Profits

The total revenues of a business minus the explicit costs, essentially the net income on the financial statements.

Total Revenue

The total income received by a firm from its sales of goods or services, calculated as the quantity sold multiplied by the selling price.

Barriers to Entry

Factors that prevent or hinder new competitors from easily entering an industry or area of business.

Short Run

A time period in economics during which some factors of production are fixed, influencing decisions on production and costs.