Brand Asset Is Much More Important Than a Customer Database

question 4

True/False

Brand asset is much more important than a customer database.

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Definitions:

Motivating Potential

A measure of the capacity of a job to provide intrinsic motivation through its characteristics, such as variety and significance.

Job Enlargement

The process of broadening the scope of a job by adding more tasks and responsibilities to improve job satisfaction.

Breadth And Depth

A term referring to the comprehensive scope and detailed analysis of a subject or field of study.

Job Depth

The level of control, creativity, and autonomy a job allows an employee in terms of how they perform their tasks.