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Customer-Centric Marketing That Would Build Mutually Beneficial Relationships Over Time

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Customer-centric marketing that would build mutually beneficial relationships over time using all points of interaction.


Definitions:

Degrees of Freedom

The number of independent pieces of information used in the calculation of a statistic, often representing the number of values free to vary.

T Distribution

A probability distribution used in statistical analysis when the sample size is small and the population standard deviation is unknown.

Standard Deviation

A measure that quantifies the variance or dispersion of a set of data points from their mean; indicating how spread out the data points are.

Confidence Interval

A sequence of statistical values, derived from a sample analysis, likely to capture the undisclosed value of a population characteristic.

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