The Response to a Copy Test Should Be Relevant to the Campaign

question 131

True/False

The response to a copy test should be relevant to the campaign objectives.

Understand the distinctions and characteristics of various game types.

Identify and explain the different zones and elements within social entertainment.

Recognize the relationship between social publishing and traditional media.

Describe the impact and role of platforms and modes in gaming and digital environments.

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Definitions:

Social Referencing

This is the process by which people look to others in an environment to get cues on how to understand or react to uncertain situations or events.

Separation Anxiety

Distress of an infant or young child when a primary caregiver leaves the child in someone else’s care. Usually begins in the second half of the first year, demonstrating the infant’s capacity to recall the absent caregiver, and is viewed as a sign of attachment to that caregiver.

Easy Babies

A temperament type described by Thomas and Chess. These babies are placid, not very active, show positive affect, and are regular in their rhythms, making them easier to care for than other babies.

Slow-To-Warm Babies

Describes infants who show a cautious response to new experiences or people, gradually becoming comfortable over time.