The Audience Should Have a Feel for the Reliability of the Research

question 2

True/False

The audience should have a feel for the reliability of the research results.At least, the audience should know what sample size was involved.

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Definitions:

Brand Extensions

The practice of extending an existing brand name to new product categories or markets to leverage existing brand equity.

CPM

Cost per thousand impressions, a common metric used in advertising to denote the cost of 1,000 advertisement impressions on one webpage.

CPM

Cost Per Thousand Impressions, a marketing metric used to denote the expense of advertising per 1000 views or displays of an advertisement.

Advertising Cost

The expenses incurred in promoting a product, service, or brand through various media channels.