Multidimensional Scaling Attempts to

question 5

Multiple Choice

Multidimensional scaling attempts to

• A)map consumers' perceptions and preferences for objects or their attributes.
• B)provide spatial relationships of objective data.
• C)map and transform distances.
• D)evaluate the positive and negative aspects of existing brands of a product.
• E)provide a perceptual map in the maximum number of dimensions possible.

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Definitions:

Cultural Change

The transformation of a society's norms, values, beliefs, and practices over time.

American Stores

historically refers to a chain of supermarkets and drugstores in the United States, illustrating an example of retail business operation.

Diffusion

The spread of cultural elements, ideas, technologies, or innovations from one area or social group to another.

Invention/Innovation

Occurs when existing cultural items are manipulated or modified to produce something new and socially valuable.