An Approach in Which the Respondents Are Given Cards That

question 21

Multiple Choice

An approach in which the respondents are given cards that describe complete product or service configurations is called

• A)Trade off approach
• B)Full profile approach
• C)Conjoint analysis
• D)Direct approach
• E)None of the above

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Definitions:

Action Research

A participatory process that combines action and research to solve problems and generate knowledge.

Participant Observation

A research method used primarily in qualitative research where the researcher immerses themselves in the environment of their subjects, observing and sometimes participating in their activities to gather data from an insider's perspective.

Validity Checks

Techniques used in research to ensure that the instruments, procedures, and data collection methods accurately measure what they are intended to.

Participant Action Research

A methodology in social research where researchers actively engage and collaborate with participants in the research process to effect change.