One Rule of Thumb in Deciding on the Number of Factors

question 2

True/False

One rule of thumb in deciding on the number of factors to retain is to include all factors that explain at least 50 percent of the variance.

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Popular films

Movies that gain a substantial following and widespread appeal among the general public.

Television

A system for transmitting visual images and sound that are reproduced on screens, primarily used for entertainment, news, and education.

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Media channels including TV, newspapers, and the web that are designed to communicate with wide audiences.

Mass media

Various forms of communication, such as television, newspapers, and the internet, that reach large audiences simultaneously.