While Analyzing and Interpreting Consumer Perception Data Using Factor Analysis

question 7

True/False

While analyzing and interpreting consumer perception data using factor analysis, a researcher found the factor loading on Factor 1 to be high.However, he could not interpret the factor meaningfully.A probable cause for this situation is computation error or shortsightedness in his interpretation, since a high loading ensures meaningfulness.

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Definitions:

Social Identity

A person's sense of who they are based on their group membership(s), including nationality, ethnicity, religious affiliation, and social class.

Sense of Stability

The feeling of consistency, security, and confidence in one's life or environment.

Daily Rhythm

The natural cycle of physical, mental, and behavioral changes that the body goes through in a 24-hour period, influenced by light and darkness in an organism's environment.

Accomplishment

A successful achievement or completion of a task.