The Basis of the Multi-Attribute Model Is

question 48

Multiple Choice

The basis of the multi-attribute model is

• A)the fact that a consumer tends to forget his/her experience with a brand
• B)a consumer uses about 100 different attributes when evaluating a product
• C)a consumer mainly uses price as a determinant of choice
• D)not all attributes of an object are equally important to each buyer
• E)a consumer's choice is often independent of perception of competing products

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Definitions:

Vomeronasal Organ

Pheromone-detecting organ of vertebrates.

Pheromones

Pheromones are chemical substances produced and released into the environment by an animal, affecting the behavior or physiology of others of its species.

Pressure

The force applied perpendicular to the surface of an object per unit area over which that force is distributed.

Human Tongue

A muscular organ in the mouth that helps in tasting, swallowing, and articulating speech.