The Objective of Item Analysis in the Likert Scaling Method

question 77

True/False

The objective of item analysis in the Likert scaling method is to choose items that least discriminate among those with favorable and unfavorable attitudes.

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Definitions:

Stock Split

An increase in a firm’s shares outstanding without any change in owner’s equity.

Retained Earnings

Profit that is not distributed to the shareholders but is kept by the company for future investment or to pay off debt.

Dividend Income

Income received from owning shares of a company in the form of dividends.

Required Return

The minimum annual percentage earned by an investment that will induce individuals or companies to put their money into a particular project or investment.