Purchase Intercept Technique

question 33

Multiple Choice

Purchase Intercept technique

• A)dominates the personal interview with respect to speed, absence of administrative problems, and lower cost per completed interview.
• B)It does not give the researcher adequate control over a number of variables and may make it hard for the researcher to predict
• Response rates.
• C)is to schedule personal interview surveys with questions provided by a number of clients.
• D)combines both in-store observation and in-store interviewing to asses shopping behavior.
• E)none of the above.

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Definitions:

Secondary Research

The use of existing research data gathered by others, often analyzed for new insights or summarized for reporting.

Primary Research

the process of collecting new data firsthand rather than relying on existing literature or secondary sources.

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