High Refusal Rates

question 24

Multiple Choice

High refusal rates

• A)are more likely in personal interviewing than in a mail survey.
• B)are a major source of error, since those who refuse to participate are likely to differ in important respects from
• Respondents.
• C)are beyond a researcher's control.
• D)are not a problem in some surveys because those who refuse to participate can be replaced by cooperative respondents.
• E)none of the above.

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Definitions:

Market Access

The conditions and barriers that a company faces when trying to enter a new market or industry, including regulatory, policy, and trade barriers.

Targeting Strategy

An approach businesses use to identify and serve specific segments of the market that are most likely to benefit from their products or services.

Market Segments

Subsets of a market composed of individuals or organizations with similar characteristics, needs, or behaviors that a business targets as part of its marketing efforts.

Positioning Strategy

A marketing approach that aims to establish a brand or product in the mind of the target audience in comparison to competitors.