The Primary Data Collection Method Widely Used in Marketing Research

question 29

Multiple Choice

The primary data collection method widely used in marketing research is the

• A)survey method.
• B)observation method.
• C)focus group method.
• D)experiment method.
• E)Thematic appreciation test.

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Definitions:

New Netherland

A 17th-century colonial province of the Dutch Republic that included parts of what are now the northeastern United States, with its capital at New Amsterdam (now New York City).

Dutch Reformed Church

A Christian denomination that originated in the Netherlands during the Protestant Reformation and established a significant presence in colonial America, especially in New York and New Jersey.

Diverse Religious Practices

The varied and numerous forms of religious rituals, beliefs, and ceremonies practiced by different cultures and societies around the world.