A Focus Group Moderator Must Often Discourage Group Interaction in the Interest

question 32

True/False

A focus group moderator must often discourage group interaction in the interest of staying on a subject.

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Definitions:

Stimulus-Stimulus Learning

A type of learning where an association is formed between two stimuli, leading to a new learned response.

Two-Factor Theory

A psychological theory proposing that emotion is based on two factors: physiological arousal and cognitive label of the arousal, proposed by Stanley Schachter and Jerome E. Singer.

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus strengthens a behavior or increases its likelihood of being repeated.