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Projective techniques are used when it is believed that respondents cannot or will not answer meaningfully to direct questions about the reasons for their behavior or attitudes.
Prejudice
Preconceived opinion not based on reason or actual experience, leading to biased, unfair attitudes and actions towards others.
Conformity
The act of changing one's behavior to match the responses or norms of a group, often as a result of real or imagined group pressure.
Groupthink
A psychological phenomenon in which the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives.
Minority Influence
The process by which a smaller portion of a group changes the opinions or behaviors of the larger group, often through consistency, persistence, and coherence in their stance.
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