Online Tracking Mechanisms

question 20

Multiple Choice

Online tracking mechanisms

• A)Provide visual cues to researchers
• B)Slow and time consuming
• C)Makes it difficult for researchers to understand the degree of awareness of an advertisement
• D)All of the above

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Definitions:

Attention-Getter

A technique used to capture the audience's interest at the beginning of a communication.

Persuasion

The act of convincing someone to do or believe something through reasoning or argument.

Hard Sell

A sales strategy that uses direct and forceful tactics to persuade customers to buy immediately.

Unsolicited Sales Message

A promotional message received by a consumer without prior request, often perceived as intrusive or spam.