If Brand Preference Data Is Collected Instead of Brand Purchase

question 66

Multiple Choice

If brand preference data is collected instead of brand purchase data, the following error is said to be ommitted.

• A)surrogate information error
• B)population definition error
• C)non-response error
• D)measurement error
• E)none of the above

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Definitions:

Special Indorsement

A signature on a negotiable instrument, such as a check, that specifies the person to whom the instrument is to be payable, thereby restricting further transfer.

Pay to the Order

A phrase written on checks or drafts instructing the financial institution to pay the specified amount to the individual or entity named.

Trust

A fiduciary relationship in which one party, known as the trustee, holds property on behalf of another party, known as the beneficiary.

Sign

To write or use a symbol, like one's name, on a document as a way of acknowledging or agreeing to its terms.