Descriptive Research Can Be Defined as

question 63

Multiple Choice

Descriptive research can be defined as

• A)a research approach which is used when a researcher needs general insights into a problem.
• B)an approach to determine cause-and-effect relationships.
• C)a snapshot of some aspect of the marketing environment at a particular point in time.
• D)an approach which isolates all causal factors.
• E)none of the above.

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Definitions:

Vertical Analysis

A method of financial statement analysis in which each entry for each of the three major categories (assets, liabilities, and equity) is represented as a proportion of the total account.

Profitability Analysis

The process of evaluating the ability of a business to generate earnings as compared to its expenses and other relevant costs incurred during a specific period.

Cost Of Goods Sold

The cost of goods sold is the direct costs attributable to the production of the goods sold by a company, including material and labor costs.

Gross Profit

The financial gain obtained after subtracting the cost of goods sold from total sales revenue.