Rainbow Airlines Has Experienced a Continuing and Unexplained Decline in the Number

question 39

Multiple Choice

Rainbow Airlines has experienced a continuing and unexplained decline in the number of tickets sold on its major routes from New York to San Francisco.You have been asked to give the Senior Vice- President of the Marketing Division a report on the problem and to Outline alternative courses of action for the airline to take.How would you start?

• A)Descriptive research
• B)A survey of Rainbow Airlines' passengers
• C)A survey of passengers who patronize competing airlines
• D)Exploratory research
• E)Causal research

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Definitions:

Information Technology

The use of computers, networks, and related technologies to store, retrieve, transmit, and manipulate data or information.

Latin American

Pertains to countries in the Americas where Romance languages, primarily Spanish and Portuguese, are spoken.