Examlex
A new Marketing Research should conducted even if the information required for decision making already exists in the form of results of a study conducted for a different problem.
Product Domain
The complete range of products that a company creates or plans to offer within its market.
Long-term Direction
The strategic goals and visions set by an organization to guide its operations, development, and decision-making processes over an extended period.
Functional Strategy
A specific, detailed plan aimed at achieving objectives in a particular business area, supporting the overall business strategy.
Divisional Strategy
A strategic approach in which an organization is divided into semi-autonomous units, each focusing on a specific product line or market segment.
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