Government Statistics Should Not Be Included in the Marketing Data

question 11

True/False

Government statistics should not be included in the marketing data of a firm, since they are available for all the competitors as well. Only in-house records should be used.

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Definitions:

Act Consequentialists

Ethical theorists who evaluate the morality of an action based solely on the outcomes or consequences it produces.

Utilitarian Decision

A decision-making process that maximizes overall happiness and minimizes overall pain, in line with utilitarian principles.

Rule Consequentialism

A theory in moral philosophy that suggests the rightness or wrongness of an action should be judged by the conformity to a rule whose general observance would lead to the best consequences.

Empirical Investigation

A method of research that involves the collection and analysis of data through observation and experiment to test hypotheses or theories.