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If the pH of a certain soft drink is 3.60, what is the H3O+ concentration in the soft drink?
Lessen Dissonance
The act of reducing conflict or inconsistency, especially in the context of cognitive dissonance in psychology, where individuals strive for internal consistency between their beliefs and actions.
Frequent-Flyer Miles
Loyalty program points awarded by airlines to passengers who travel with them, which can be redeemed for flight discounts, upgrades, or other rewards.
Noncompensatory Decision
A decision-making process in which options are evaluated in a way that one attribute cannot make up for a disadvantage in another.
Compensatory Decision
A decision-making process where the consumer evaluates the positive and negative attributes of each alternative and makes a trade-off to arrive at a decision.
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