Examlex
The specific heat of a substance is the amount of heat energy that is needed to cause the substance to melt.
Manufacturer Brands
Brands owned and managed by the manufacturer. Also known as national brands.
Private-label Brands
Brands owned by a retailer or supplier but not manufactured by them, often positioned as lower-cost alternatives to national brands.
House-labeled Wine
Wine that is branded by the retailer or restaurant selling it, rather than the producer.
Brand Extension
The strategy of using an established brand name on new products or services to leverage existing brand equity and expand market reach.
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