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Boomerang Effect
A situation where the opposite of the intended effect occurs, especially in a social or psychological context, such as when trying to persuade results in resistance.
Negative Attitude Change
The process by which an individual's positive feelings about an object, person, or idea shift to become more negative.
Public Compliance
Involves outwardly conforming to the norms or behaviors of a group while privately maintaining personal dissent or disagreement.
Central Route
A method of persuasion that involves deeply processing the content of a message, often leading to lasting attitude change.
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