Examlex
Which of the following statements is CORRECT?
Aida Model
A marketing model that outlines the four stages a consumer goes through before making a purchase: Awareness, Interest, Desire, Action.
Integrated Marketing Communications
A strategic approach that combines multiple marketing tools and channels to present a consistent message to the target audience, maximizing impact.
Level Of Interest
The degree of curiosity, attention, or enthusiasm that a person or market shows towards a product, service, or subject.
Communication Channels
The mediums through which information is transmitted from a sender to a receiver, including digital, print, and verbal forms.
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