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The MacMillen Company has equal amounts of low-risk, average-risk, and high-risk projects. The firm's overall WACC is 12%. The CFO believes that this is the correct WACC for the company's average-risk projects, but that a lower rate should be used for lower-risk projects and a higher rate for higher-risk projects. The CEO disagrees, on the grounds that even though projects have different risks, the WACC used to evaluate each project should be the same because the company obtains capital for all projects from the same sources. If the CEO's position is accepted, what is likely to happen over time?
Equilibrium Level
A state in which economic forces such as supply and demand are balanced, often resulting in stable prices or market conditions.
Output
The sum of all products or services generated by a company, sector, or economic system in a specified timeframe.
Zero Revenues
A situation where a business or organization does not generate any income from its activities or operations.
Profit-Maximizing Monopolist
A monopolist's strategy of setting a price and production level where marginal cost equals marginal revenue to achieve the highest possible profit.
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