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Tesar Chemicals is considering Projects S and L, whose cash flows are shown below. These projects are mutually exclusive, equally risky, and not repeatable. The CEO believes the IRR is the best selection criterion, while the CFO advocates the NPV. If the decision is made by choosing the project with the higher IRR rather than the one with the higher NPV, how much, if any, value will be forgone, i.e., what's the chosen NPV versus the maximum possible NPV? Note that (1) "true value" is measured by NPV, and (2) under some conditions the choice of IRR vs. NPV will have no effect on the value gained or lost.
B₂B Purchasing Process
The sequence of steps a business goes through to purchase goods or services from another business, often involving complex decision-making and multiple stakeholders.
Consumer Decision-Making Process
The stages a consumer goes through before purchasing a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Derived Demand
A situation where the demand for one product or service occurs as a result of the demand for another product or service.
Resellers
Businesses or individuals that buy products or services with the intention of selling them rather than consuming or using them.
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