Yonan Inc Is Considering Projects S and L, Whose Cash Flows

question 92

Multiple Choice

Yonan Inc. is considering Projects S and L, whose cash flows are shown below. These projects are mutually exclusive, equally risky, and not repeatable. If the decision is made by choosing the project with the shorter payback, some value may be forgone. How much value will be lost in this instance? Note that under some conditions choosing projects on the basis of the shorter payback will not cause value to be lost.

• A) $24.14
• B) $26.82
• C) $29.80
• D) $33.11
• E) $36.42

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Definitions:

Market Segments

Division of a broader market into smaller, homogenous groups of consumers with similar needs, wants, or demographic profiles.

Market Segmentation

The practice of dividing a target market into smaller, more defined categories based on various characteristics.

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Customer Service

Help and counsel given by an organization to customers who acquire or engage with its offerings.