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What type of drafters do the following? Create CADD mod- els and drawings for structures employing structural rein- forcing steel, concrete, masonry, wood, and other structural materials, and produce plans and details of foundations, building frame, floor and roof framing, and other structural elements.
Organizational Markets
Markets consisting of companies, governments, and institutions that purchase goods and services for operations, production, or resale purposes.
Psychographic Criteria
Factors that consider the lifestyle, attitudes, beliefs, social class, and other psychological attributes of consumers in market segmentation.
Market-product Grid
A matrix used to identify and categorize the market segments a company can target, based on various product offerings.
Relative Market Share
A measure of a company's sales volume in relation to the sales volume of its competitors, indicating its strength in the market.
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