What Is the ISO

question 41

Essay

What is the ISO?

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Definitions:

Convenience Store

Type of retailer that provides a limited number of items at a convenient location in a small store with speedy checkout.

Reference Groups

Social groups that individuals compare themselves to for guidance in developing their own attitudes, beliefs, and behaviors.

Consumer Decision

The process by which a consumer selects a product or service among multiple choices, influenced by factors like personal preferences, price, quality, and marketing.

Purchase Affected

Instances where the decision to buy a product or service is influenced by external or internal factors.