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Counter-Attitudinal Advocacy
The practice of advocating or arguing for a viewpoint that contrasts with one's personal beliefs, often used in persuasion and attitude change experiments.
Refutational Argument
An argumentative strategy where a speaker or writer acknowledges and then systematically refutes opposing viewpoints.
Source Attractiveness
The degree to which the source of a message is perceived as appealing, which can affect the recipient's acceptance of the message.
Mere Exposure
A psychological phenomenon where individuals develop a preference for things because they are familiar with them.
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