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Determine whether the given description corresponds to an observational study or an experiment. A doctor gives a new medication to half of his patients with the flu and a placebo to the other half of his patients with the
Flu)
Customer Experience
The overall perception and feelings a customer has about their interactions with a company or brand across all touchpoints.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.
Customer Value Proposition
An expression of how a product or service meets or exceeds the needs and expectations of a customer.
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