A Marketing Firm Does a Survey to Find Out How

question 32

Multiple Choice

A marketing firm does a survey to find out how many people use a product. Of the one hundred people contacted, fifteen said they use the product. Identify the type of study used.

• A) Experiment
• B) Observational study

---

Definitions:

Seasoned Stock Offering

A public offering of securities by a company that has previously issued securities to the public.

Market Value

The going rate at which the market facilitates the purchase or sale of assets or services.

Firm Commitment Underwriting

A method of securities underwriting where the underwriter agrees to buy the entire issue at a set price, assuming full financial risk by reselling the securities to the public.

Guaranteed Underwriting

A promise by an underwriter to purchase all unsold shares in an offering, ensuring that the issuing company raises the full capital.