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The primary value of the Balanced Scorecard approach is:
Ernest Hilgard
A psychologist known for his research on hypnosis, especially in the context of pain control and the theory of the "hidden observer."
Hypnosis
A trance-like state of focused attention and increased suggestibility, often used for therapeutic purposes to explore thoughts and feelings deeply.
Cognitive Approach
A psychological perspective that emphasizes mental processes in perception, memory, language, problem solving, and other areas of behavior.
Dreaming Thoughts
The ideas, narratives, and images that occur in the mind during the REM (Rapid Eye Movement) stage of sleep.
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