Matrix Structure Is an Organizational Hierarchical Design That Forms the Basic

question 26

True/False

Matrix structure is an organizational hierarchical design that forms the basic building blocks for organizations.

---

Definitions:

AVE

Short for Advertising Value Equivalency, a measure used to compare the value of public relations outputs to the cost of media space or time if the same exposure were bought as an advertisement.

PR Value

The perceived value generated through public relations activities, often quantified by media exposure, brand visibility, and impact on public opinion.

Gatekeepers

Individuals or policies that control access to information, resources, or decision-making processes within an organization.

Owned Content

encompasses materials like videos, articles, and social media posts that are produced and controlled by an organization or individual for branding and marketing purposes.